![]() Results: Annual consumer trust in RBS more than doubled from 13% in 2016 to 27% by the end of 2018. More notably, the bank upped its marketing game and created the Brexit Hub to answer all Brexit questions and to highlight what the bank was planning to do to protect its customers. It even set aside a £2 billion fund to help SMEs navigate through Brexit. The bank formulated plans for dealing with Brexit. When Brexit was announced and while many brands and people panicked about the future, RBS moved in to quell fear and unease. It has managed to use Brexit to get back its customers’ support. RBS has been trying to regain customer trust after the 2008 financial crisis. These statistics closely mirror the concerns over financial security that many people have held over the past couple of years. At least 41% of consumers expect that their finances will weaken in 2019. #1 Alleviating consumer concernsīrexit remains one of the biggest concerns for UK consumers. These brands have built consumer confidence during a time that is shadowed by insecurity. With some research and timely responsiveness to their audiences’ needs, some brands have created powerful marketing campaigns that would not have otherwise existed without Brexit. Here’s our look at the Best of Brexit Marketing. ![]() However, when done right, marketing that rides on public sentiment over a big issue can achieve significant results. It’s even riskier when a brand chooses to take a side that its audience does not agree with. ![]() It’s risky for any brand to take on a provocative issue such as Brexit and include it in their marketing strategy. Indeed, as the Brexit scenario continues to twist and turn, a multitude of memes have popped up left right and centre. There has been a great divide between the remain camp and the leave camp with mockery of both sides being commonplace on social media. But, it is certain that dissension is under way.Over the past two years, Brexit has been one of the biggest topics of debate around the world. The long term implications will only surface as time passes. You can read about the whole impact of Brexit on the Indian economy as it happened here.īritain has two years to fully exit from the union. Meanwhile India is just blown away that you can get Britain to leave by voting- Bobby Big Wheel June 23, 2016 But, the stock market seems to be showing signs of impact already as sensex slumped over 1000 points while the rupee fell by 1.4 percent to a dollar on Friday. Arun Jaitley, recognizing the possibility of these effects said that the Indian economy is well prepared to deal with the short and long term effects of the same. In an address on 24th June, Finance Minister Mr. It’s a given that Brexit will affect India along with the world economy. You can watch all that Donald Trump had to say about Brexit here. Donald Trump - “They’ve taken back their independence.” The Republican US Presidential candidate Donald Trump praised the decision and said it was a ‘great thing’ while the reactions of the other EU member countries clearly expressed their disapproval. Quite a lesson.- Edward Snowden June 23, 2016 ![]() No matter the outcome, #Brexit polls demonstrate how quickly half of any population can be convinced to vote against itself. Twitter was abuzz with Brexit hashtag trending all day. Many speculate the end result of such a decision. The British cabinet members were also seen divided, especially with the resignation of the PM. The decision of the poll and Britain’s prospective exit from the EU attracted remarks from a lot of political giants both in favor and against. Not only will the UK go into recession, Europe will follow suit," was the gloomy prediction of Matt Sherwood, head of investment strategy at fund manager Perpetual in Sydney. "Obviously, there will be a large spill-over effects across all global economies if the "Leave" vote wins. Further, not just Europe but the entire world is predicted to be affected by the outcome. ![]()
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